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PGA Cars
believes the new Audi A4 it introduced in the Philippine
market would be a top seller among premium mid-sized
sedans.
Robby
Niermann, managing director of PGA Cars Audi Center
Philippines, said the Audi A4 will likely sell 100 units
a year, especially with a positive economic environment
that boosts the market’s purchasing capacity for
high-end products.
“It does
help that people are becoming more confident in spending
their money,” Niermann told BusinessMirror at the Audi
A4 launch in PGA’s Edsa showroom. Niermann said the new
Audi A4 will also help the company increase its sales
for the year to about 200 units from only 130 units last
year.
The Audi
A4 sells between P2.5 million and P4 million and
competes directly against the Mercedes C-Class and the
BMW 3-series. The first batch of A4s from Germany will
arrive in June.
PGA Cars
has been allotted 60 units of the Audi A4 that now sells
briskly in Europe, Niermann said. “We hope to sell our
allocation as quickly as possible.”
Variants
for the local market are the A4 1.8 TFSI (petrol) and
the A4 2.0 TDI (diesel). All are equipped with the new
multitronic eight-speed automatic transmission that
allows improved startup behavior, reduced fuel
consumption and more shift dynamics in the S mode.
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