HOME PAGE ABOUT US CONTACT US SUBSCRIBE ADVERTISE ARCHIVES
TOP STORIES NATION ECONOMY COMPANIES SHIPPING OPINION PERSPECTIVE LIFE SPORTS MOTORING
SEARCH ENGINE
WWWOur Site
Anchored by Jonathan dela Cruz, Salvador Escudero, Boying Remulla, Teddy Boy Locsin and Alvin Capino
Monday to Friday
8:00pm-10:00pm
ARTICLE SERVICES
  • bookmark this page
  • print this article
  • view archive
  •  

    STEVE BALLMER, chief executive of Microsoft Corp., speaks during the unveiling of the new Microsoft server software at the Nokia Theater in Los Angeles, California, on February 27. Microsoft, facing a slowdown in demand for corporate computers, introduced Windows Server software that better protect against data theft and make it easier to set up new machines. Ballmer called it the “most significant Windows Server release we have made since the first version.” --BLOOMBERG

     
    By Miguel Camus
     

    SUBIC BAY—A wave is coming in 2008 and if software development giant Microsoft were to have its way, swimming gear would not be mandatory.

    To be unleashed upon the public next month will be a slew of new products including Microsoft’s flagship server line of operating systems Windows Server 2008 (WS 2008), SQL Server 2008 and Visual Studio 2008(VS 2008).

    Tagged as the largest enterprise launch in the company’s history, the event is in tribute to the work of the industry’s IT professionals and developers in their effort to bring cutting-edge solutions to keep global commerce running.

    With the release of the new products, Microsoft seeks to correct many of the industry’s inefficiencies caused by the dissonance between innovation and maintenance.

    Because of the current systems in place, the IT environment is not conducive to the development of new solutions, according to Nicky Eala, business group head for servers and tools at Microsoft Philippines.

    “IT professionals and developers tell us they spend too much time and money managing existing systems instead of investing in new capabilities that create strategic advantage,” he said.

    Citing industry research, he said about 80 percent of IT efforts are spent on maintenance, with only 20 percent spent on real innovation.

    To solve these problems, Microsoft went back to the core needs of businesses to flesh out the new principles behind their products. These principles, dubbed the “four pillars” are a secure and trusted platform, virtualization, web developer productivity and business intelligence.

    Security and reliability

    Building on the reliability of its predecessor, Windows Server 2003, the WS 2008 is the next-generation server operating system that is sure to power server systems for many years to come.

    A key feature of WS 2008 would be its improved security and this is achieved through a variation of installation called “server core.” That’s to say the GUI (that’s the Start Menu, taskbar to you and me) has been all but stripped, thus leaving a relatively clean and minimalist user interface.

    The advantage of this follows the rationale that to lessen attacks— such as viruses— the attack surface itself must be reduced as well. Microsoft believes that this system can reduce attacks by 70 percent.

    Another advantage of this system is to optimize servers to specific tasks. Without other unnecessary applications, more efficiency can be achieved and thus, better results as the workloads are more focused.

    For companies that process large quantities of data, instances of failover (when a standby server takes the workload of a failed server) can sometimes hurt business. With WS 2008, system resources are automatically managed to ensure that customers have uninterrupted and faster access to the company’s network.

    Virtualization

    While the concept of virtualization is far from new, introduced by IBM in the 1960s, industry experts estimate that less than 10 percent of servers and less than 1 percent of desktops are virtualized today.

    Virtualization technology will allow multiple operating systems—such as Windows and Linux—to operate on a single physical piece of hardware without compromising performance.

    This can have huge implications for cost-saving strategies for large companies seeking to keep operational costs low, and especially with the SME (small and medium enterprises) trying to get more out of limited hardware.

    Hyper V is the hypervisor-based virtualization system for WS 2008. The April launch will include a preview of hyper-V, however, it will be officially made available by the end of the third quarter of 2008.

    Visual Studio 2008

    Any Web designer knows the amount of effort it takes to set up a proper web site, which nowadays demands intuitive design, as well as the ability to a deliver rich web experience. The close collaboration from several individuals, from the designers themselves to the web artist and testers, is also important in making this possible.

    The challenge would be how to reconcile all these roles into an organized system and with the upcoming launch of VS 2008, Microsoft believes that it has in fact, achieved this.

    Key feature is its rich CSS manager, an HTML designer, intellisense, auto-complete features and simple data extraction through the use of LINQ.

    In addition, VS 2008 also supports both source view and design view but takes it a step further by offering split-screen view allowing the designer to see both the HTML source and design view at the same time thus allowing the designer to make real-time changes.

    Business intelligence

    Business intelligence is a growing buzzword in the IT industry today and with Microsoft at the helm of business intelligence, according to Gartner Inc., the company is poised to take maximum advantage of this technology.

    Business intelligence refers to application and practices for collection, integration, analysis and presentation of business information for the purpose of better decision-making.

    Used with Microsoft’s relational database management system SQL Server 2008, the tools at the hands of managers across all sorts of business could prove to be very effective.

    With more comprehensive, relevant information at the hands of employees and business managers more informed, decisions could be made to advance the business.

    This is because SQL Server 2008 functions beyond that of an ordinary database. Its three primary services are data integration, recording and analysis.

    Data integration connects important aspects of the operation for a more streamlined system. An example would be integrating HR files to the financial aspect of payroll for more efficiency in the system.

    Recording handles the many reports that a company must keep track of, once again freeing up time for managers so they may concentrate on the more important task of decision-making.

    Finally, analysis is a powerful tool that managers can use to make meaningful and relevant reports out of the data gathered.

    This has important advantages for large companies that process large amounts of data, losing time in doing so. Also important is the aid that it can give SMEs in which managers or owners can create their own reports, instead of having to hire analysts, making this a very effective cost-saving tool.

    eTelecare experience

    Early adopters as well are already benefiting from WS 2008 as can be attested by eTelecare Global Solutions, a leading outsourcing firm in the Philippines.

    As a business-outsourcing provider, it is essential that IT systems operate with nearly continuous uptime.

    Already the benefits are starting to show with fast failover performance occurring in only five to 10 seconds because of Windows server clustering.  Easier and quicker application deployment with Windows Server 2008 taking under a day as opposed to two days before. And finally, as a reliable foundation for future improvements, including the upcoming hyper-V virtualization to consolidate hardware and reduce operating costs.

     

    Windows Server 2008, SQL Server 2008 and Visual Studio 2008 will be launched on April 10 at the SMX Convention Center.

    OTHER STORIES

    New Windows

    SUBIC BAY—A wave is coming in 2008 and if software development giant Microsoft were to have its way, swimming gear would not be mandatory.

    read more

    Cheers to success

    When Pier One Bar and Grill first opened its doors in August 2000, many were intrigued by its unusual structure: seven used, sea-worthy shipping container vans stacked one on top of the other,

    read more

    Winning: Growing pains and global change

    Q: We’re a small software company—250 people—with a growing problem. After 20 years, some of our long-term employees, even though they work hard and hold important client and application knowledge,

    read more

    Focused on No. 1

    RAMON G. Arteficio’s basic traits as CEO are obvious the moment you meet this 59-year-old patriarch of one of the most successful companies in the country. He is humble, unassuming, amiable and honest.

    read more

    Arroyo neglect, government infighting jeopardize RP’s territorial claim

    Vera Files is put out by veteran journalists taking a deeper look into current issues. Vera is Latin for “true.”

    read more

    360-degree mentoring

    Fifteen years ago, the usual place to look for a mentor was several rungs up the organizational ladder. But today, with org charts flatter and expectations of managerial know-how greater, your ideal mentor may actually be a network of mentors that includes peers and even subordinates. Think of it as the 360-degree model of mentoring.

    read more

    Online threats: Conclusion

    Cybercriminal team

    ACCORDING to software-security outfit Symantec, an attack relies on different roles to be successful. It has categorized cybercrooks into:

    read more

    Online threats

    IT is fascinating how the Internet, as the network of networks, has revolutionized communication and sped up data exchange and transmission around the world.

    read more

    Notes toward a circumspect ruling on executive privilege

    1. The issue of executive privilege before the Court arose from an investigation by three joint committees of the Senate; not by the Senate as a committee of the whole, let alone the joint houses of Congress. 

    read more

    Three-dimensional leadership development

    One of your strongest performers just resigned, citing greater opportunities for career growth at his new company. You suspect that several of his teammates are being wooed by recruiters.

    read more

    Web retailing: in e-commerce, more is more

    Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because the managers are not exploiting what customers value most: engagement.

    read more

    A father’s legacy

    THE family patriarch who built the group of companies which continues to grow today has long been dead.

    read more

    Jollibee at 30

    The company that began as a modest start-up in 1978 with an investment of a mere few thousand pesos continues to be one of the most remarkable success stories in Philippine business.

    read more

    Winning: Just your average economic downturn

    Q: What can the average person do to help the economy? Jane Brown, St. Louis

    read more

    Filipinos enabled through IT

    FOUR years after joining Microsoft Philippines as sales manager for enterprise accounts, Rafael “Pepeng” Rollan literally climbed to the top of the corporate ladder and is now managing director for the local unit of the world’s largest maker of software for personal and business computing.

    read more

    A Test of Resilience

    The export-furniture industry is perhaps the best example of the Filipino’s entrepreneurial spirit and creativity that can battle it out with the best of the world.

    read more

    Avoid hazardous design flaws

    Although Chinese manufacturing sites produced many of the toys that have been recalled in recent years for safety flaws, the vast majority of those flaws came not from China but from companies in the United States and other developed nations.

    read more

    The hidden risk in cutting retail payroll

    Managers of big retail stores have an opportunity to boost profits by maintaining or increasing staffing levels even when sales are slipping.

    read more

    Taking off

    QATAR Airways’ Philippine chief is happy about the weather.

    “It’s good out there, isn’t it?” was Rohan Seneviratne’s first comment to the writer, while he peeks through the light-green blinds of his office in Makati City.

    read more

    Early learning engagement, solution to sustainable development

    The concept of sustainable development can be passed to the next generation through early learning engagement, a principle that,

    read more

    Winning: Stopping sliders

    Q: What do you do about an employee whose performance has declined from stellar to mediocre? I have tried talking to this person, but six months have passed with no improvement in results, and he is beginning to affect the team. Is it time to let him go? Anonymous, Nairobi, Kenya

    read more

    The Democrats’ Ballot Brawl of 1924

    Those TV yappers are in a tizzy about the upcoming Democratic convention. They keep jibber-jabbering about how neither Clinton nor Obama will have enough delegates to win the presidential nomination and they’ll need to woo the high-powered superdelegates.

    read more

    Sketch of a day

    THE ralliers rushed down the short stretch of Epifanio de los Santos Avenue from Boni Serrano Street to Ortigas Avenue, as if they were in a hurry to catch up with a long-lost legacy.

    read more

    Art of investment

    A group of Spanish journalists were huddling around the president and general manager of the Government Service Insurance System, Winston Garcia, just days after having officially launched the landmark $1-billion global investment program.

    read more