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THE
COUNTRY’S financial district will soon have a touch of
New York City’s Times Square when the Philippine Stock
Exchange (PSE) and partners from the private sector put
up the first-ever electronic board that will feature
stock-market news and information.
On
Wednesday the PSE signed a memorandum of agreement with
Insular Life Assurance Co. Ltd., Globe Telecom and
Globaltronics Inc. to install the electronic board
either in April or May.
The
P45-million project measures 30 meters in length and 1.5
meters in height. To be mounted in front of iconic
Insular Life Bldg. at the corner of Ayala Avenue and
Paseo de Roxas, the board will run the PSE ticker tape,
disclosures and other relevant stock-market information.
Aside
from the ticker tape, the electronic board can display
trading highlights and run up-to-the-minute breaking
news, traffic advisories, weather reports and storm
alerts, as well as public-service announcements. It will
operate year-round from 6 in the morning until midnight,
but it may extend operating hours during special events.
“With
the help of the PSE-Insular Life Electronic Display
Board, investors passing through
Ayala Avenue
can continue monitoring the stock market even when they
are outdoors,” said PSE president Francis Lim, adding,
“This means that investors can now take their cue from
the outdoor electronic board to call their brokers for
the execution of stock-market orders. That’s the kind of
convenience that this novel display provides to
investors.”
Globaltronics will handle the installation. Globe, on
the other hand, will be the board’s initial sponsor,
paying for the electricity bill in exchange for
advertisement. Once the board is opened for placement of
other ads, the parties will share in the revenues.
This
early, Insular Life chairman and chief executive Vicente
Ayllon said they will explore the possibility of putting
up a similar electronic board in Cebu City, on a
building the company also owns and is about to be
completed. |