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    Jollibee opens new store in China
     
    By Honey Madrilejos-Reyes
    Reporter
     

    THE Philippines’ largest fast-food operator Jollibee Foods Corp. (JFC) said it has opened a Jollibee restaurant in China, six years after it ended the operation of a franchised restaurant in Xiamen.

    The store—owned by Kuai Le Feng, a wholly owned unit of JFC—opened Tuesday, the company said in a statement. The branch is in Jia Ning Na Mall in Shenzhen City, China.

    “This is the first Jollibee store opened in China after several years. Jollibee operated a franchised store in Xiamen from 1998 to 2002,” JFC said.

    JFC, whose shares are traded on the Philippine Stock Exchange (PSE), operates the country’s biggest food- service network. It had a total of 1,385 stores in the Philippines as of end-February, that include 625 Jollibee stores, 376 Chowking branches, 237 Greenwich stores, 192 Red Ribbon stores, 27 Delifrance branches and two Manong Pepe stores.

    Abroad, the company had 186 stores as of end-February, of which 102 are Yonghe King stores in China; one ChunShui Tang store in China; 14 Jollibee branches in the US; 22 Red Ribbon stores in the US; 12 Chowking stores in the US; nine Chowking stores in Dubai; five Chowking outlets in Indonesia and 21 Jollibee branches in other countries.

    JFC posted a net profit of P2.4 billion last year, up 9.6 percent from P2.2 billion a year earlier, despite a 15.5-percent contraction in net earnings in the fourth quarter of 2007.

    Growth was fueled by a 12.7-percent rise in revenues, which amounted to P38.67 billion at end-2007 versus P34.30 billion a year earlier.

    “In the Philippines, more people were eating out and eating out more often in 2007 than in many previous years. This must be another indication that the economy grew remarkably in 2007. Our brands maintained and some even improved their market shares in the fast-growing industry despite the strong challenges from competition,” said chairman and chief executive Tony Tan Caktiong.

    Meanwhile, company chief finance officer Ysmael Baysa said the lower fourth-quarter net income was net of estimated accounting adjustments of P115 million after tax consisting of various expense items, such as the writeoff of assets from closed stores and the provision for the cost of JFC’s stock options.

    “Excluding these adjustments, the consolidated net income for the fourth quarter would have been P665 million,” he explained. JFC’s revenues from October to December 2007 rose 12.1 percent to P10.7 billion.

    Prices of raw materials, particularly milk, cheese, cooking oil and flour rose sharply in the fourth quarter of 2007, Baysa said.

    “Our cost-improvement efforts and our slight price adjustments in November and December could not totally offset the steep rise in raw materials prices. We will continue to take these steps as part of our efforts to try to recover our profit margins,” he said.

    He cautioned that raw-material prices continued to rise in the first quarter of 2008 and are expected to continue going up in the second quarter.

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