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    PLDT strategy vs BOI decision
     
    By Lenie Lectura
    Reporter
     

    PHILIPPINE Long Distance Telephone Co. (PLDT) said it would craft a strategy on how to temper the ill effects of a decision by the Board of Investments to take out the phone giant’s capital-intensive projects from the list of undertakings that should get incentives from the government.

    The projects include PLDT’s mobile television and new generation network, or NGN. The board, or BOI, usually grants tax holidays and suspension of levy on imported capital investment to such projects.

    “We just have to accept that and work out a strategy by which we can make the business viable,” said PLDT president Napoleon Nazareno in an interview.

    myTV, PLDT’s mobile-television service is currently on test-broadcast. It is being offered by the former GV Broadcasting Systems Inc.—now known as MediaScape Inc.—in cooperation with Smart Communications Inc., which will handle the billing, sale and distribution of mobile phone that can decipher and TV signals and play programs.

    MediaScape is a unit of MediaQuest Holdings Inc., the investment vehicle of PLDT Beneficial Trust Fund. 

    MediaQuest initially invested $30 million to jumpstart the mobile TV service. The company, which focuses on media-related investment opportunities, said it would earmark $50 million for the next three years to fund the operation of its mobile-television business.

    Nazareno said further investments for mobile, television service would now depend on demand for the service. MediaScape has yet to commercially launch myTV.

    “It depends on how the take up of the demand will be. Right now, until we get our license for the operation of mobile television, we can’t really determine it yet,” Nazareno added.

    MediaQuest reportedly sought income-tax holiday for myTV. Reports have it that the BOI has turned down the request on grounds that the project has no impact on economic development.

    The BOI also reportedly denied ITH tax incentives to the NGN project.

    NGN remains a priority project of the PLDT Group. It has in fact spurred a major reorganization within the group in line with a plan to transform itself into a new generation company NGN and data investments last year reached P4.93 billion, or 20 percent of the group’s P24.8-billion capital expenditures (capex).

    PLDT, partly owned by Hong Kong’s First Pacific Co. Ltd. and Japan’s NTT group, is earmarking approximately P25 billion in capex this year.

    Nazareno is now devoting most of his time managing the fixed line business, which is in the midst of upgrading to an all-IP (Internet protocol) NGN.

    PLDT said 108,000 now subscribe to NGN service.

    In 2006, the BOI had recalled the tax incentives granted to Smart’s 3G business.

    Smart appealed to the BOI to reconsider its decision. It stressed that the 3G project, which involves huge capital investments would need tax incentives to help subsidize the cost of accelerating the deployment of 3G technology in less developed areas.

    Smart added that the removal of tax incentives for the cellular firm’s 3G project is inconsistent with the 2005 Investment Priorities Plan (IPP) and Executive Order 226.

    “The BOI has no power to disqualify any domestic-oriented or market-seeking investment in the telco sector, or to create or impose new disqualifications that are not provided in the 2005 IPP, from [tax incentive] entitlement. For the BOI now to remove the… incentive is obviously contrary to and inconsistent with the 2005 IPP and EO 226,” Smart said.

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