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Mariwasa
Siam Ceramics Inc., the biggest ceramic
tile-manufacturing company in the Philippines, is upbeat
that it will have a decisive finish in 2008.
Surasak
Kraiwitchaicharoen, Mariwasa president, expects its net
profit by the end of the year to reach P30 million from
P20 million in the previous year.
Likewise, the company’s targeted sales revenue by the
end of this year is P2 billion from P1.8 billion a year
earlier.
“There
is a growing demand for ceramic floor and wall tiles
because of the property boom. Through sustained
innovation, we can achieve our target numbers,” said
Kraiwitchaicharoen.
As a
formula of long-term competitiveness in the industry,
Mariwasa will invest P31 million in research and
development. The investment is made in line with the
company’s policy of placing premium on the production of
quality tiles, said the executive.
Mariwasa
has come up with almost 100 new designs of its products
to meet the changing demands of the domestic and export
markets. Kraiwitchaicharoen was referring to ceramic
tiles that are resistant to common household stains and
to breaking.
Last
year, the market share of Mariwasa in the local ceramic
tile manufacturing was 27 percent from 50 percent a
decade ago.
For one,
Kraiwitchaicharoen attributed the company’s dipping
market share to the growing number of competitors, like
Eurotiles, Tenzen, Lepanto and China.
“Also,
it’s because of spiraling energy and power costs,” said
Kraiwitchaicharoen, assuring that it will improve its
energy-efficiency records in the coming years.
“Power
is considered as one of the major costs incurred by tile
manufacturers,” he added.
The
executive said Mariwasa, which sits on a 24-hectare land
in Santo Tomas, Batangas, will continue to search for
alternative fuels. “We have to go upbeat on that
matter.”
With
Mariwasa’s increasing competition posed by manufacturers
based in China, Kraiwitchaicharoen said the firm is
trying to sustain itself.
The
safeguard duty is now pegged at P2 a kilogram for
imported tiles this year. This amount will gradually
decline by 2011.
The
Philippine government first imposed the tariff-rate
quota and the safeguard duty in 2002, after it
determined that the influx of imported ceramic tiles
from
China
has caused injury to local manufacturers. |