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  • Panagbenga returns to the people–and how
     
    By Marilou Guieb
    Correspondent

    BAGUIO CITY—The searing heat of the sun Saturday did not drive away crowds from watching the vibrant street dance of the 13th Flower Festival or Panagbenga (Kankanaey term for season of blossoming) on the city’s main streets. Neither did cold winds and a drizzly weather later douse the grandeur of the famous floral float parade.

    Thirty-eight groups from the 13 school districts of the city competed in a street dance. Colors from the coolest hues of water to the most vivid tones of fire moved, jumped, circled and danced on the streets all morning to the delight of thousands of spectators Saturday following an always-awaited Philippine Military Academy Brass Band performance. The costumes and dances ranged from ethnically inspired to Mardi Gras touches
    in the most creative use of indigenous or ordinary material transformed into startling designs of flowers, butterflies and nature-inspired motifs.

    Children were back in the parade, a sensitive issue that hounded the organizers of past festivals due to the fatigue children experienced under the afternoon sun. The issue reached infamy when heavy rain poured during one of the past street dances and children drenched in the rain were allowed to dance to the finish. This year’s festival brought the delightful children’s drum and lyre presence in a parade safely scheduled in the morning—when the sun is milder and with rains normally coming in the afternoon.

    This year’s float parade boasts of the most number of entries in creations. At least 19 competing  and 14 noncompeting floats displayed little houses, forests scenes, giant butterflies and birds, cakes, giant flowers were created from everlasting flowers, mums, lilies, orchids and other organic material such as wood shavings, bamboos, reed grass sticks. Like paintings done with flowers, every float wowed the street audience, but the floats that carried celebrities were most cheered. ABS-CBN and GMA carried their stars: Jomari Yllana and his female costars stood atop the ABS-CBN float inscribed, using thousands of white mums to form the letters, “One Family, One Network, One World” on a competing float; and Iza Calzado and company riding the noncompeting GMA float.

     

    Origins in 1995   

    It all started in 1995 when Atty. Damaso Bangaoet, then-chairman of the Camp John Hay Development Corp. (CJHDevCo), put into work a wish to put back the city on the map as a premier tourist destination. Inspired by the sidewalk cafes of European cities and the flower parades of other countries, Bangaoet also thought it was time to draw the city out of its somber mood after the 1990 killer earthquake into a festive, colorful and enterprising city. Bangaoet headed the festival for the next seven years, drawing an increasing number of tourists to watch the explosion of floral colors every year. At the height of its success, the city took over its operation—which led to political bickerings, defeating the spirit of community in the holding of the festival. It was returned to the hands of the private sector and this year, the Panagbenga was handled by the Hotel and Restaurant Association of Baguio.

    Panagbenga has brought back the city as a preferred destination falling under the tourism masterplan to spread out the tourist activities throughout the year and not just as a summer capital. February was always a dead month for the city, thus the scheduling of the Panagbenga tradition. It has helped the hotel and restaurant and the trickle-down industry survive leaner rainy months, with every tourist spending an estimate of P2,500/day.

    The Panagbenga has also created a blossoming cutflower industry for La Trinidad, Benguet, where farmers are concentrated in barangays Bahong, Tawang, Bineng and Alno. Farmers now export flowers to Singapore, Japan, the US, Korea, the Netherlands, Portugal and Canada.

    From 1995 to 1999, reports from the Department of Agriculture placed the total export of fresh flowers to the USA at 430 metric tons annual, with cost value at $413, 240. The Netherlands from 1995 to 1999 imported 22 metric tons of dried flowers. Now Benguet is known as the Flower Capital of the Philippines.

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