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THE
Philippines and India, the two top outsourcing
destinations in the world, have decided to work together
under one team by marketing their respective business
process outsourcing (BPO) sectors as a combined business
proposition.
This was a result of the networking undertaken by
India’s
National Association of Software and Services Companies
(Nasscom) and the Business Processing Association of the
Philippines (BPAP) over the past few months to
strengthen their hold on the market by merging their
respective strengths and niche services.
“We will now inculcate in the customers’ minds that they no
longer have to separate the
Philippines and India. They no longer have to [choose
between going] to
India
or the Philippines,” said Nasscom president Kiran Karnik
in a press briefing at the 7th Global eServices
Philippines at the Edsa Shangri-la Hotel on Thursday.
In the coming days, Karnik said the promotion of the
Philippines and India as a joint team will be the task
of both Nasscom and BPAP, and then they would let the
individual companies execute the partnership.
Karnik said this is possible since there are several Indian
companies that are here and vice versa. He mentioned
Ayala Corp.’s Integreon, which has legal outsourcing
operations in the two countries.
The Philippine operation, he said, would take charge of the
US requirements since Filipinos are more familiar with
American laws, while the Indian team will handle the UK
and European requirements.
India’s
BPO sector, he said, can take advantage of the strengths
of the Philippines in the financial, accounting and
legal services, as well as its familiarity with the US
ways.
Also, Jojo Uligan, Contact Center Association of the
Philippines (CCAP) executive director, said the country
is admittedly the strongest when it comes to voice
operations.
India,
on the other hand, is strong in nonvoice BPO so the
Philippines can learn much from the Indian experience in
that respect.
Aside from this, Uligan said the market of the domestic
industry will become bigger since they would be getting
a better opportunity to secure contracts from European
countries through the Indian connection. “They say that
it is always a good thing to keep your competitors
close. But now this has evolved into a strong
partnership by capitalizing on our specific strengths.”
The importance of the team-up, he said, would be more
pronounced when future customers would require both
voice and data operations.
He added there is no doubt the partnership would result in
mergers, acquisitions, and joint ventures among Indian
and Philippine companies. |
