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CEBU CITY—Cebu
furniture exporters are pinning their hopes on new
markets, particularly in the Middle East and in Russia,
to cushion the effects of a reported
US
recession and the strengthening peso.
Cebu
Furniture Industry Foundation (CFIF) president Eric
Casas said the $100-million annual industry is hoping to
penetrate the Russian market, which he said is very
“promising.”
“Design-wise, our products will really stand out in
Russia. We are top-of-the- line there, comparable with
products from Italy,” Casas told reporters.
CFIF is
preparing for a “leaner but more significant” Cebu
International Furniture and Furnishing Exhibition, or
Cebu X, next month.
Expo
chairman Laurie Boquiren said the event will have its
biggest Russian delegation ever, underlining the vast
interest of the new economic powerhouse nation on the
Cebu’s high-end furniture creations.
So far,
75 Russian furniture buyers have registered online for
the Cebu X event— a number which organizers are hoping
to double on the event dates itself, from March 6 to 9.
“We don’t hear of
Russia
before. Now they’re here and they are very interested.
That is really something,” Boquiren said.
Although
there will be less exhibitors in the event this year,
Boquiren said the biggest players like Maitland-Smith
and Dedon will be joining, signifying the two company’s
support for the industry.
“The
lean times are the best time to beef up your marketing,”
Boquiren said.
Boquiren
attributed the refusal of some firms from joining the
expo to declining sales due to the strengthening peso
and the declining demand in the US. Nationwide and local
furniture export figures have been in the negative in
2007, she said.
“After
the subprime woes, less people in the US bought homes.
That means less demand for furniture,” Boquiren said.
Casas
said the “triple whammy” on the industry is the
increasing prices of raw materials, like wood and
rattan.
Cebu
furniture, which target mostly high-end US markets,
comprise close to half of the Philippines’ annual
production.
Boquiren
said, however, that the US is still a huge market,
considering most of the Cebu-made furniture are catered
to the high-end market. |