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    Transparency the SEC way; 

    Eng Bee Tin’s plan ‘to go public’

    THE Securities and Exchange Commission collected last year P691,000 from 17 stockbrokers as penalties for violations of various rules of the commission. In addition, the SEC, as securities regulator, required the Philippine Stock Exchange to make public the name of the violators and the amount of fine they paid. This is one SEC action that should be commendable; it shows the agency has the guts in implementing its rules.

    SEC officials have made a point in dealing with stockbrokers: Follow the rule or else suffer the consequence of not obeying. But perhaps, they do not know that the perception among some stockbrokers is that the commission could only be strict with them but not with the market’s major players – the listed companies. It is not important here to point out to commission officials that they are practically engaged in selective application of the rule. If not then, why has the commission not disclosed yet to the public the details of the 2001 secret agreement between Eduardo Cojuangco Jr., chairman and chief executive officer of San Miguel Corp. and Kirin Brewery Ltd. of Japan?

    ***

    Mortgage redemption insurance. Does the Government Insurance System have an existing policy requiring borrowers to obtain mortgage redemption insurance only from GSIS? Is a life insurance policy a borrower obtained from a private insurer like Manufacturers Life, one of the world’s biggest insurers, to serve as a substitute for GSIS-issued MRI not good enough for GSIS? Perhaps, GSIS president Winston Garcia would want to enlighten the public on whatever rule his people follow in processing housing loans. If not, then the Insurance Commission should audit GSIS on the MRIs it has issued to find out if the fund has been maintaining favored insurers – if any.

    In this connection, perhaps, Mr. Garcia would also want to inform housing loan borrowers whether or not GSIS has any plan of reducing its lending rates as commercial banks have been doing in the face of falling interest rates. Otherwise, GSIS borrowers may seek out big commercial banks like ChinaTrust to see if they can transfer their GSIS loans to them for lower charges.

    ***

    The good news. The Chua family has been baking hopia for over 80 years. Eng Bee Tin, the name of the company that is synonymous with the bread that the Chuas have been making, has been expanding the label in creating various kinds of hopia that used to be limited only to two kinds —the so-called old-time favorites, munggo and baboy. For one, Eng Bee Tin has pioneered in ube hopia, now Eng Bee Tin’s bestseller.

    Gerry Chua of the family’s fourth generation now runs the company. With him managing the company, what’s in store for its patrons as far as future plans are concerned? Gerry says Eng Bee Tin plans to go public but not in the sense that it would undertake an initial public offering of shares. It could not because it is a single-proprietorship entity. Public here, in Gerry’s vocabulary, means tapping the public to sell his products through affordable distributorship, which would not require franchise fee. The distributorship could effectively operate on trust and confidence between Gerry and the distributors. Let’s see how he would implement this marketing strategy.

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