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Q:
What characteristics would you say are the most
important when choosing a company CEO or the leader of a
country?
Simplicio D.
Victoria,
Los Angeles
A: If only
you’d asked just the first part of your question. Then
we’d have an easier time answering. Business leadership is
something we’ve been discussing in this column for two
years. But presidential leadership—that’s another matter.
Or it is?
When your
e-mail arrived, our immediate thought was that business
CEOs and national leaders operate in worlds where the
stakes, rules and values are quite different. But as we
took a harder look at our six key business leadership
characteristics, our thinking changed.
And while
we would never claim to have special insight into
political leadership, we’ve come to believe there is more
overlap than not between running a company and running the
country.
Take
authenticity, the foremost quality every business leader
must possess. It’s equally crucial for the leader of a
country, as well as of a business—and for a similar
reason: trust. When a president or prime minister is
trying to promote a major initiative or lead through a
crisis, you can’t have the nation embroiled in a debate
about his or her sincerity.
When
Hillary Clinton’s eyes misted over before the New
Hampshire primary, voters and pundits all over the
United States
were fixated for days on whether her tears were genuine.
Without doubt, every candidate’s “realness” will be
similarly scrutinized before the US elections on November
4. But a sitting president should be miles past such
doubt. People may disagree with him or her on the merits,
but never on the motives.
Having
“the vision thing,” as it’s come to be known, is the next
universal leadership characteristic. Business leaders can
improvise an organization’s direction in fast-changing
markets. But ultimately, a clearly conceived,
inspirational mission is critical for real progress, and
the same goes for a political leader.
Additionally, as in business, having a national vision
doesn’t mean announcing, “Here’s where we’re going.” It
means making the case until tonsils bleed, with a story
that says, “Here’s how our destination will make life
better for our country as a whole and for you personally.”
An innate
ability to hire great people is the third characteristic
that both CEOs and political leaders can’t live without.
And not just hiring them, but properly utilizing
them—challenging them for new ideas and deeper insights.
Now, this skill is straightforward enough in business,
where leaders employ their direct reports, and thus have
the clout to remove incompetents and resisters.
But
political leaders face a more complicated scenario. They
appoint direct reports who inherit staffs who may, or may
not, support the administration’s agenda. Presidents and
prime ministers, then, require an extra hiring competency.
They have to be able to select appointees who can engage
and motivate reluctant teams. Further, political leaders
need the courage and discipline to be able to swiftly
dispatch appointees who don’t.
Resilience
comes fourth. It’s the capacity to bounce back after
defeat without feeling, well, defeated. Look, CEOs get the
wind knocked out of them all the time; national leaders
more so. The renowned historian Doris Kearns Goodwin has
written that the best American presidents have all been
able to learn from their mistakes. We’d say that’s
resilience at its best. Every time you fail, you get back
on the horse a changed person—in a word, wiser.
Fifth,
effective CEOs have the uncanny ability to see around
corners. They can predict market changes in their
fingertips. Such a skill is perhaps even more important
for a political leader given the world we live in. But
we’re not just thinking of homeland security. Many
domestic issues develop into national crises over long
periods of time.
Granted,
CEOs who can see around corners have an advantage; they
can act quickly. For politicians, seeing around corners
means even something more: galvanizing bipartisan support
to the same end. That’s harder by an order of magnitude.
And
finally, like any effective CEO, a political leader must
be able to execute—get things done. It doesn’t
particularly matter if a leader makes action occur himself
or through others. All that matters is that promises get
kept and plans see their completion, be it passing a piece
of legislation or managing a crisis, like a war, riots or
a hurricane.
Look, when
voters go to the polls, we realize most of them vote along
party lines. But very often, personality and style—the
so-called likability factor—also come into play. We’d add
leadership to that list, as well. Its characteristics are
universal—and unmistakable.
****
Jack
and Suzy Welch are the authors of the international
bestseller Winning (Collins). Their latest book is
Winning: The Answers: Confronting 74 of the Toughest
Questions in Business Today (Collins). They are eager to
hear about your career dilemmas and challenges at work and
look forward to answering your questions in future
columns. You can e-mail them questions at winning@nytimes.com.
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