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    Buy the PSE now. . . selectively

    The rally in the Asian stock markets yesterday does not change the fact the global equity markets are in a very, very bad mood.

    On the local front, two things are obvious. A slowdown in the US economy is not going to have much effect on Philippine economics, regardless of the gloom-and-doom comments you have been reading. None—repeat, none—of these comments has quantified what negative effects might result.

    Less than 5 percent of our overseas workers are in the United States, and even a 10-percent drop in export earnings from there is a drop in the bucket of our overall export earnings. I challenge any of the “experts” forecasting major negative results for the Philippines to e-mail me with their analyses and numbers. It won’t happen.

    The Philippines will competently and confidently weather any global economic storm even better than we did during the Asian crisis. That is, unless the world is going into a major depression, as during the 1930s. I doubt that scenario, though, as globalization does much more than interconnect economies; it diversifies economies.

    The local stock market, though, is a touch-and-go situation, and forecasting at this point what would happen next week, month, or quarter is a fool’s game. However, there is a basic investment strategy for times of significant economic downturns that may apply in this case. The idea is that “defensive” stocks would go against the general trend. These shares traditionally have included food, tobacco, oil, and utilities. These stocks hold up in hard times because demand does not decrease as dramatically as it may in other sectors.

    For now, there are at least three companies in the Philippine Stock Exchange that deserve investor interest for buying for appreciation for the rest of 2008.

    My selection parameters include selling at a price below its 12-month high, either a leader in its sector or in a downturn-proof sector, not dependant on the US economy, and with very good growth prospects.

    First on the list, in no particular order, is Jollibee Foods Corp. (JFC). The stock hit a high of P61 and is now trading slightly above P45. JFC is now a very highly diversified food company owning Greenwich Pizza, Red Ribbon Bakery and Chowking. Several things stand out in my mind for JFC. In 1997, and not as good a company then, it prospered during the 1997 crisis. Further, revenue and profit growth has been very good and very stable. Revenues are growing at over 10 percent annually, with profits up 15 percent. First target is P55 with a good shot at the P70 high on projected 2008 income. Even if it misses its income goal for the year, the stock is still a buy with P60-plus the target.

    The share price of DFNN Inc. (DFNN) has been all over the place in 2007, ranging from P2.10 to P16.50. Trading is now below P12. The wild price swings are due to significant changes in the business outlook of the company and the fact that there was not much shares in the float. The stock is trading at about a 15 PER (price earnings ratio) based on 2007 projections and is near 10 PER based on 2008 income forecasts. DFNN has three subsidiaries that are scheduled to go public both here and abroad by the end of the second quarter of 2008. DFNN’s main focus is IT solutions for the gaming/gambling industry, a sector not affected much by economic problems. They recently entered into a joint-venture agreement with PSE-listed firm Pacific Online Systems Corp. (LOTO), which means that DFNN may get some additional local business by way of LOTO. DFNN’s Singapore 85-percent owned subsidiary Pacific Gaming Investments, which is looking to list in London or Hong Kong, is in the process of making deals all over Asia in financial-spread betting and gambling. Stock will reach well above the historic high (P18.50 plus) by the second quarter.

    Parts of the property sector will continue to boom, and Vista Land & Lifescapes Inc. (VLL) will be the winner here. Stock was P7.50 and is now P5 plus. VLL is not concerned about the United States as it has targeted the OFW market in many other places, including a strong sales presence in Italy. Further, VLL is not a condo builder, which units are most favored by foreigners and balikbayan. VLL’s inventory of townhouses and detached homes has very little strong competition from other developers. Also, the price range hits all kinds of budgets with low, middle, high and elite projects almost equally divided in their mix. VLL depends on local purchasers, more than 50 percent, to sell their real estate. Earnings growth for 2007 was very substantial over 2006, and even a decrease in 2008 profits from projections justifies a second-quarter 2008 target of P9 based on a PER of 20. 

    E-mail comments to mangun@email.com.

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