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    The past few weeks have seen motorists plying the South Luzon Expressway (Slex) getting intrigued with the change of Exit 41’s name, from ABI-Greenfield to “Eton City.” Signages along the road and the toll rate boards now carry the name “Eton City-Greenfield exit,” eliciting curiosity on what type of development this supposed “city” will turn out to be.

                    Those in the know, however, are already anticipating the unveiling of such a development, since the name Eton can easily be associated with one of the most dynamic real-estate players in the country today—Eton Properties Philippines Inc.

                    Situated right along the expressway, in an area between the exit after Sta. Rosa and before the town of Cabuyao, Eton City is seen as a viable landmark project, considering it has the best location down south of Manila. In the future, Eton City residents don’t need to endure long travel hours just to get to their place of work.

                    The outstanding master plan jointly conceptualized by RTKL, a Baltimore-based consultant, and NS Mangio & Associates, will ensure modern living requirements are achieved while preserving the rich natural and local flavors of the area. In effect, Eton City is being touted as the “New Makati of the South.”

                    Alex E. Jazmines, Eton Properties assistant vice president and project general manager for Eton City, said  the development is a large-scale, mixed-use township project occupying close to 1,000 hectares of prime land surrounding Slex.

                    Jazmines explained that South Lake is the first horizontal project of Eton Properties, which is why they went to great lengths to ensure that it will appear very innovative. “What we’re launching is something that no developer has done yet in the Philippines,” he said.

                    South Lake was inspired by similarly themed developments around the world, including Foster City in San Francisco, California; Riversong in Shanghai; and the world-class Jumeirah, The World and The Palms in Dubai. All these developments feature thriving residential communities that are surrounded by bodies of water and boast of a unique, refreshing and well-appointed lifestyle.

                    “This 150-hectare project will feature a 35-hectare man-made lake that will house about 18 islands. Each island, which is approximately one hectare in size, will have an average of 10 lots, measuring about 1,000 sq m each. This is the only project of its kind in the Philippines that will offer not only lakefront lots but actual ‘island lots’ and ‘island homes,’” Jazmines explained.

                    The islands will be highly exclusive and secure since they will be connected with the main land through land bridges and not to other islands. Live rivers also surround the area, so the source of water will be one less worry for future residents. To preserve the condition of the man-made lake, gas-driven boats will not be allowed on the water­—only kayaks and electric boats can be used by residents, who also get to build their own private dock.

                    One other dream luxury which the project can afford to lot buyers is the chance to buy and own an entire island. “If you buy the whole island, which has eight to 12 lots, then you get to have naming rights on your own island,” Jazmines confirmed.

                    Other components of Eton City that will surround South Lake are the Central Business District, an 18-hole championship golf course with golf village, a country club, shopping mall, resort, hotel and casino, and other residential enclaves such as condominium communities.

                    South Lake will be formally launched this month, but the buzz has been nonstop for weeks now, with a growing number of people expressing interest. “Our potential buyers are already excited and they want to find out which lots they can choose,” Jazmines said.

                    One other dream luxury which the project can afford to lot buyers is the chance to buy and own an entire island. “If you buy the whole island, which has 8 to 12 lots, then you get to have naming rights on your own island,” Jazmines confirmed.

                    For additional information on the project, visit www.eton.com.ph or call 845-3866.

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