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James
Henderson, the Asia-Pacific managing director for printer
channel operations of Fuji Xerox Co. Ltd., is fascinated
with working with the company as it continues to develop
products for today’s consumers.
Fuji
Xerox, the inventor of photocopying, has successfully
developed a niche that Filipinos use “Xerox” as a
catch-all word when referring to the reproduction of
documents or information.
But what
happens to the company in the so-called digital age?

Henderson
enthusiastically told reporters in a recent media
roundtable that Fuji Xerox is still going to be a
pervasive element since people will continue to
disseminate a huge volume of information whether for
personal or business.
“That was
what we envisioned. Anything that contains information and
require transmission either through the virtual world or
physical world, the Fuji and Xerox combination will have a
heavy participation on it,” says Henderson.
Fuji
Xerox, Henderson points out, has dynamically innovated
itself to be a relevant entity in the Internet age by
being able to transfer electronic data.
“Anything
that requires documentation, Fuji Xerox is trying to
expand upon those areas,” says Henderson.
He points
out that Fuji Xerox has perhaps become even more relevant
given the pervasiveness of the Internet and the explosion
of information available to people.
“Back to
the days when there was no electronic transmission of
data, if you want to share the information you have to
copy the document and share it around physically,” says
Henderson.
“But as
the electronic medium became involved in sharing
information, printing of information required
significantly increased,” adds Henderson.
Henderson
believes this trend will persist for the next five years
because the current generation has a lot of information
available never experienced before.
“Electronic image documentation is rapidly expanding
because the amount of information today is dramatically
expanding and the other factor is that people are
requiring more,” says Henderson.
As a
proof, Henderson reports that Fuji Xerox has quadrupled
its sales of laser printers and multifunction printer (MFP)
units. For fiscal year 2006, Fuji Xerox posted
year-on-year growth for color single function units and
monochrome single function units at 29 percent and 18
percent respectively, while multifunction (color and
monochrome) units experienced “phenomenal” growth of 361
percent for the same period.
Henderson
credits the success to the value the company brings to its
customers in terms of product quality, pre- and postsales
efficiency, and the strengthening of its channels presence
across Asia-Pacific.
“In fiscal
year 2006, we launched more products than ever, for the
consumer, SOHO [small office, home office market] to the
graphic arts markets and the customers’ response has been
nothing but fantastic. With the support from our channel
partners, our innovative and reliable products and
services were easily available in each market,” he says.
“We have
also seen an increase over the last couple of years in the
popularity of printers that can do a wide range of
functions, such as photo-copying, sending faxes and
sending photocopied documents back to e-mail addresses.
“People
want copies in soft and hard documents, so this is the
reason why printers that can send documents via e-mail are
becoming more appealing. This is happening to all
organizations.”
Research
think-tank International Data Corp. in its Asia-Pacific
quarterly report notes that the total MFP market grew 28
percent over the previous year, totaling 8.1 million units
in 2006. Laser MFP shipments recorded a 46-percent
increase over 2005, with over 2 million units sold in
2006. The color MFP market segment constitutes 5 percent
of the overall laser MFP shipments in 2006 and is expected
to reach 9 percent by 2011.
Henderson
also notes that there is a growing trend for companies
starting from the corporate type to the SOHO group, to
shift to color printers.
Over the
last the two years,
Henderson
says both corporate and SOHO prefer colored printer
because they are easy to plug and play. He says
technological developments also played a key vital role
because this enabled the development of colors costing
below $10.00.
“The
Internet explosion is fueling the growth and we’re finding
printing numbers increase. What Fuji Xerox has observed is
that printing images continue to grow,” says
Henderson.
Furthermore, Henderson says people become more excited to
print documents coming from the Internet because they love
to see the documents. Having the material mostly in color,
people naturally chose to get color printer rather than
black and white for better visuals and presentation.
“The
younger generation wants to see it in color. Actually,
it’s like a television set. You prefer color rather than
black and white because the first provides clearer
images,” says Henderson.
Fuji Xerox
invented the color printer when it launched the 6500
full-color copy machine in 1975.
In the
future,
Henderson believes that the speed of printers will also increase
dramatically. He also predicts prices to fall for more
multifunctional and color printers. He also said that
these printers would get smaller but with greater
capabilities.
****
Green copy
Fuji Xerox
uses the ISO14001 as the foundation for a company-wide
environmental management. The company promotes energy
conservation in all locations, including sales locations
and headquarters, in addition to our production
facilities.
Fuji Xerox
promotes energy-saving activities based on ISO14001
measures. In its head office, Fuji Xerox aims to achieve
zero emission through a resource recycling system for
paper among other means. Furthermore, the company will
teach this know-how to other affiliates.
Fuji Xerox
also advocates recycling. Under their integrated recycling
system, “used products are not waste, but valuable
resources.”
The system
is composed of three concepts, with the main concept being
a “closed-loop system. Under the system, used materials
are effectively recycled back as resources, and are
supported by the concept of “inverse manufacturing.”
According
to the company’s web site, the goal is to create products
that will have minimum environmental impacts, under the
premise that parts are to be reused, and the concept of
“zero emissions,” where parts that cannot be reused are
separated and recycled, and are comprehensively used as
new materials again.
“Products
that are placed on the market are collected. After they
are collected, they are used up completely. To cut back on
inputs of new resources, parts are reused in a closed
loop,” it said.
Aside from
implementing “environmental impact assessment,” Fuji Xerox
continues to develop products that will have minimal
environmental impacts.
The
company has also developed technology—a first in the
industry—capable of providing recycled plastic chip
materials the same quality of new chips. |